Websites, social media channels, email marketing and online collaboration are all aspects of the growing digital landscape. I take an integrated approach to understanding how your full spectrum of communication channels work together to create meaningful connections and deepen the relationship between your organization and it's community.

Online Community Building

Online Community BuildingLooking to move your online efforts beyond the "like" and turn clicks into interactions that build relationships? I work through the full process of identifying who your community is, mapping the assets and establishing a strategic foundation for engagement.

  • Community Building & Engagement Frameworks
  • Community Management
  • Integration with offline community building strategies

Audits & Assessments

Audit and AssessmentsI strongly believe in taking the time evaluate "where you are" before you get too far down the path of taking about "what come next". This can often mean the difference between your next steps being a major strategic overhaul vs. only fine-tuning your current efforts.

  • Assess current efforts against strategic goals
  • Identify opportunities to incorporate "best practices"
  • Recommendations for short and long-term changes to improve efforts

Strategy Development

Strategy-DevelopmentShiny object syndrome and chasing the "latest feature" are the quickest way to find yourself constantly busy but with few results. I work with you to develop strategies that build both efficiency and effectiveness.

  • Strategy development for long-term, campaigns and special events
  • Integrated Communications Planning
  • Content Strategy Development

Metrics Analysis

AnalysisCore to my values is helping clients become "learning organizations". This means that every effort is tied to a way to evaluate what worked, what did not and how to improve future efforts.

  • Evaluation of current efforts against strategic goals data (Google Analytic, Social Media data, Email, etc)
  • Identification & Review of Key Performance Indicators (KPI)
  • Post-Campaign Review and Recommendations


CoachingIt is one thing to have a strategy in place, it is another to feel comfortable and confident implementing it. I work with your team to identify process and tools that fit your unique context and organization culture.

  • Social Media Management
  • Community Management
  • Workflow & Processes Development

Online Collaboration

Online-CollaborationNot all online communication is focused on outreach. There are a multitude of opportunities for leveraging online tools to build your internal team's ability to collaborate. I help your team identify these opportunities and implement solutions.

  • Board Collaboration
  • Use of Cloud-Based Tools
  • Volunteer Engagement/Management

Unique Requests

Have a project that doesn't fit neatly into a regular service offering? I handle these all the time. Schedule a free consultation call and I can help you figure out what next steps could look like.

Unique Requests

Word on the Street

"Ash Shepherd is a wonder! I hired him to present a workshop on "Social Networking and Risk Management" at a national conference in Seattle and he soared."

~Scott Vandrick~

Social Media Road Map

Social Media Road Map 

Co-Authored SMOBook book with

Noland Hoshino
Zan McColloch-Lussier