Assessment and analysis is at the very core of everything we do.  We believe that effective online communications need to be mission/goal focused with clear ways to monitor and measure the impact of your efforts.

10/90 Rule When it comes to analysis only 10 percent of the potential value comes from the raw data (a quick look at your Google Analytics, initial report from a sent email campaign, etc).  The other 90 percent of the potential value comes from the interpretation of the data into information that can be used to make well-informed decisions.  We help provide that added 90 percent that can help you make the most informed decisions possible.

We offer assessment and analysis services in each of our service areas in the following capacities.

Websites

• Usability assessment and assessment
• Google Analytics configurations, analysis and reporting
• Request For Proposal (RFP) development and best practices
• Website redesign process and best practices analysis

Online Communication Plans

• Assessments of current online communication plans
• Plan development
• Metric analysis and recommendations